Damate launched turkey СTM branded products in partner chain Prime Markets in Saudi Arabia
Damate Group has started supplying turkey products under the Prime private label to Prime Markets, a retail network of 120 supermarkets located in major cities throughout Saudi Arabia. The product line was tailored specifically for this partner. The Prime brand holds a prominent position within the retail chain, enabling Damate’s turkey products to reach a broad consumer base.
Through the new Prime private label, Damate has entered the ready-to-eat turkey products category marking a significant milestone in the company’s expansion in the region’s retail segment.
As part of this collaboration, the company introduced a new product under the Prime brand: turkey meatballs. The development process took three months and was carefully tailored to the unique characteristics of the Saudi and broader MENA* markets. This included studying cultural factors, understanding consumer preferences in different parts of the country, and analyzing market trends. The result is a product that meets high quality standards while also aligning with regional taste preferences.
*MENA – Middle East and North Africa.
Particular attention was paid to certification and compliance with local regulations — an essential component of a successful market entry. Packaging and marketing materials were also adapted to meet local requirements.
“The high level of cooperation and Damate’s selection as a project partner are a testament to our recognition as one of the global leaders in the food industry and a reliable producer of high-quality meat products. This represents a major achievement in expanding our sales footprint in the Middle East,” said Darya Lashchenko, Deputy CEO for Marketing and Sales at Damate.
Damate began developing its export operations in 2015. Today, the company holds export approvals for the Eurasian Economic Union and 33 other countries, including China, the UAE, Kuwait, and several nations across Africa and Asia. Saudi Arabia joined this list in 2021, when Damate began shipping turkey products to the country.
*The MENA region (Middle East and North Africa) comprises approximately twenty countries, including the UAE, Saudi Arabia, Qatar, Egypt, and Algeria, with a combined population of 355 million. It is a growing market that is rapidly developing and attracting entrepreneurs and investors from around the world.
